If you’ve recently been to the store to buy fresh produce, then you’ve probably encountered quite a bit of branded packaging. However, you also probably came across some generic packaging materials and didn’t even know it. Generic branding is flexible in its uses and allows use across many farms and production facilities unbeknownst to consumers and offers several other advantages over branded counterparts. But what are some of those advantages? Let’s explore.
Industrial Bags vs Consumer Bags
When referring to agricultural bags, the industry often separates the bag types into two broader categories: industrial bags and consumer bags.
When you think industrial bags think bulk transportation of raw or finished materials. They are often used to transport materials from facility to facility (or farm to processing). Generally speaking, they are larger bags and often filled with smaller consumer bags that already contain the product.
Consumer bags are ready for retail store shelves. They are often smaller, more likely to be branded with retail branding and/or printed and come in a variety of colors and sizes. They are often filled then placed into larger industrial bags like baler bags.
Branded vs Generic
The key difference between branded and generic bags is exactly how it sounds – branded bags contain custom logos, prints, namesakes, etc. Generic bags either have no branding at all or use generic brands like “Valley Potatoes” or “Fresh Harvest.” They are usually stocked at greater quantities at distributors because they can be used by virtually any brand when needed.
The Advantages of Generic Stock Bags
Although it may not always be an option to use a generic bag, they offer several advantages over their branded counterparts.
- The first advantage is lower cost. Because they are manufactured in bulk and don’t need any custom printing that drives up per bag costs, generic stock bags are cheaper than branded bags. This also makes them great for industrial applications where no consumer interaction will be required and branding is less important.
- Because they have no branding, they can be used interchangeably among brands and repurposed for other uses if an order falls through. This flexibility is a big advantage over branded bags.
- Generic bags are stocked at greater quantities because they aren’t made for a specific customer. This means there is a greater chance of your distributor having stock if you’re in a pinch and need bags quickly.
Talk to Your Distributor
Although generic bags can be more cost effective in certain situations, sometimes a custom branded bag is a better fit for your application. It’s important to talk to your distributor about both a short-term and long-term solution to your agricultural bag application. A generic bag can often be a great quick fix while a custom bag order is being processed.
Lead times are a particular issue in the year 2021, and a generic in-stock bag may be the best short-term option for your immediate needs. We know avoiding costly shutdowns due to low bag stock is not an option for your facility. Talk to your distributor today about the generic options available should the need arise.
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